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- The Beat #2 - The beat goes on...
The Beat #2 - The beat goes on...
Another hit of marketing street knowledge from Rockstar CMO
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Thanks for opening this newsletter!
If you read last week’s newsletter then you’ll know that I’ve moved from the now-defunct Revue, a victim of Twitter’s cuts to Beehiiv, which so far has been good. And I’m getting back into the newsletter groove after a bit of a break.
My intention is to share a mix of what’s caught my eye from our Rockstar CMO community, as well as the latest we are sharing on the podcast and our street knowledge blog.
If you have any feedback or something you’d like to share, let me know - just reply to this email.
Cheers!
Ian
Ian Truscott | Founder and Chief Bottle Washer | Rockstar CMO
The Bare Minimum
This week I was musing about doing the bare minimum as a marketer on my personal blog, especially this year, in the current economic climate when we as marketers are likely to be asked to do more with less. My thought was based on three ideas:
Robert Rose refers to doing product marketing like you are playing golf (for example, in this article). The point of golf is achieving your goal with the minimum number of strokes, so understand your goal and map the minimum things you need to do to get there.
Seth Godin’s concept of the minimum viable audience or “The smallest group that could possibly sustain you in your work”.
An experience I had advising a client. The client wanted to do all the marketing things, but when we focused on their revenue objectives, we realised we could be very effective in creating a smaller but much more focused pipeline
We don’t need no education?
Marketing education comes up a lot on the podcast, and if you listened this week we’ve been chatting about marketing fundamentals. Our resident strategy advisor Jeff Clark remixes these ideas into an article about the five core skills marketers need:
Watch this space
On next week’s podcast, I will be talking to Izzy House, who has a passion for space and marketing that come together in her work as an author and podcast host. Check out her work below.
Get personal
A friend of the podcast and past contributor to Rockstar CMO Dennis Shiao has updated his advice about building a personal brand over on Content Marketing Institute blog, worth a read:
Latest on the podcast
Ian knows his stuff hands down. His guests are on point and his jolly nature makes this show so much fun to listen to.
The last word on AI-generated content?
I don’t need to tell you that the topic of AI is hot. Specifically, whether tools like ChatGPT are a threat to copywriting jobs, etc. etc. And this is just perfect from Ann Handley, author of Everybody Writes (from her newsletter):
“AI is a robot perched on our shoulder, not the creator at the keyboard”
Finding an uncharted journey
I’m a big fan of the Uncharted Journeys podcast, hosted by my friend and multiple-time guest on our podcast - Cathy McKnight. It “captures and shares the adventures of amazing women, their careers, their success, and the secrets they learned along the way.” Give it a go:
Monday morning marketing mojo
Finally, get your Monday morning marketing mojo working with this track we dropped on this week’s podcast - The Creator Has a Master Plan
If you don’t have a free subscription or want to catch-up on last week’s newsletter, please drop by our new The Beat Newsletter page on rockstarcmo.com.