The Beat: Maybe Tomorrow

It's May tomorrow, see what I did there?

Ian Truscott
April 30, 2023

Welcome to The Beat by Rockstar CMO. Delighted you are here! I’m Ian Truscott, and I intend to share a mix of what’s caught my eye from the Rockstar CMO community, the latest discussions from the podcast and our street knowledge blog.

If you’ve opened a few of these newsletters since I rebooted it a few months ago, you might have noticed I’m using song titles in the subject line. And as it’s May tomorrow as I send this, I’ve gone with Maybe Tomorrow, by the Stereophonics, as May be tomorrow. (Sorry!)

What does May starting tomorrow mean for us marketers? Well, depending on your business, you’ve either kicked off the new financial year in April and are getting deep into the first quarter, or maybe if you go by the regular calendar, it’s Q2. In either case, if you are like me, you are probably wondering where the hell 2023 is going! So maybe a good time to look at our goals.

Recently my regular podcast guest, former Forrester Research Director Jeff Clark, has been talking about this a lot on the podcast. If you are thinking about your metrics, take a look at his latest article: Five Principles for Setting Marketing Goals.

But, it’s probably not just a good time to review our goals at work, but how are we doing against our personal goals? I’ve chatted with executive coach and author Richard Medcalf a couple of times on the podcast (most recently on episode 143), and he has a model for creating goals called WISE, which you can read about on his website here.

And I can’t mention coaches and goals without dropping in a mention of my chum Caroline Kay. Again, someone who has been on the podcast a couple of times, she’s a wonderful coach who has her podcast Snippets of Genius, and with her enthusiasm, is a real pick me up.

It’s stuff I have been working on, although we don’t often talk about personal goals on Rockstar CMO, but may be something we should cover. Let me know if it’s a topic you’d like to hear about.

So, what may be tomorrow for us marketers? Well, wherever it is, let’s define our goals and plan how to get there.

Latest Podcast Episode #164

This week Jeff and I discuss a Forrester article on B2B personalisation, I was really excited to go backstage with David Allison and talk about his valuegraphics work, that I’ve been a fan of for a few years and Robert gives advice on sticking with change in the Rockstar CMO bar.

rockstarcmo.com/164-the-jeff-gets-personal-with-b2b-valuegraphics-with-david-allison-and-sticking-with-change-over-a-cocktail-with-robert-episode

Street Knowledge

Some of the good stuff from around our community

Building a Nice Brand with Dave Delaney - Nick Westergaard OnBrand Podcast

Two of my fellow Marketing Podcast Network podcasters got together to discuss building a nice brand - well worth a listen.

www.nickwestergaard.com/building-a-nice-brand-with-dave-delaney

Seth Goldstein’s Entrepreneurs Enigma

I’m not really an entrepreneur, but Seth interviewed me for his show last week. I chat about being an internal entrepreneur - an “intraprenuer” and he asks me about what I like about advisory versus working client-side…

entrepreneursenigma.com/podcast/ian-truscott-on-intrapreneurship-and-the-side-hustle

Dennis Shiao: Content Corner

Dennis is a friend of the podcast and his newsletter, called Content Corner, is a joy. This issue is a great example of what Dennis does well, talking about content marketing through his own stories.

us16.campaign-archive.com/?u=016564b34de5c9577c2ab2f47&id=3baa8b065b

Robert Rose: Long-Term Success

A topic that Robert chatted with me about on the podcast in the Rockstar CMO bar, read more of his thoughts on how we need to communicate better for long terms success - on The Content Advisory Blog

contentadvisory.net/why-communication-matters-more-than-creativity-for-long-term-content-success

The Swimming Pool #22: The lazy call to action

One from the archive from the very entertaiining Kate Bradley-Chernis, founder of Lately.ai, who reckons we can do better with our CTA’s than “check it out”… so, why not check it out :-)

rockstarcmo.com/the-swimming-pool-22-the-lazy-call-to-action

Valuegraphics: Why did they choose you?

I had author and speaker David Allison on the podcast this week and he made a great point, if you get all your customers in a room, can you tell why they chose you? It’s almost certainly not their age or income. There is a bit more on this in this article from his Valuegraphics website.

valuegraphics.com/blog/boosting-demand-generation-results-by-8x

If you have any feedback or suggestions for the podcast or this newsletter, please get in touch with me; I’d love to hear from you.

Also, if you listen to the podcast and ideas for topics for me to discuss with my colleague Jeff, would love to hear your thoughts.

Thanks for getting this far! Have a great week.

Cheers,

Ian

Ian Truscott | Chief Bottle Washer | Rockstar CMO

Monday Morning Marketing Mojo

Not the most upbeat of tunes, but May does be tomorrow, as I send this on the last day of April.