The Beat: Bodak Yellow

Are you dancing or making money moves?

Ian Truscott
June 25, 2023

Welcome to The Beat by Rockstar CMO, I’m Ian Truscott, CMO of Spotler Group and host of Rockstar CMO, and in this newsletter, I’d like to share a mix of what’s caught my eye from our community, our podcast and our street knowledge blog.

Happy Sunday!

I hope you've had a great week. It's been a fun one for me as I was interviewed by my chum Caroline Kay for her Snippets of Genius podcast.

During our conversation that covered all sorts of things about managing people and marketing and I had to pick a song that gets me motivated. Me being a bit verbose and having had time to think about it, and I do like music, didn’t pick one, but picked three.

One of these and the title of this week's newsletter is Cardi B and Bodak Yellow.

Why?

For the line “I don't dance now; I make money moves” as it's definitely a lesson for marketers.

It makes me think about the marketing hamster wheel we often find ourselves on in B2B marketing, a sweat shop of production for the branded shit, collateral, slide decks, events and boring web copy that someone else in the business thinks we should be doing.

Or maybe we are on this hamster wheel by choice, as we've been led to believe that we have to run and run and run, that this is our lot.

We dance.

When we should be making money moves.

Making money moves is thinking about the value of marketing, aligning with the business goals. If you followed anything I've done, you know for me this is about creating ART, Awareness, Revenue and Trust.

Making money moves is about resisting the one off dance, that gains attention for 3 minutes, but doing the things that will move the needle on the business longer term.

And when I got my first CMO job, this line resonated, I was free from dancing, I could make money moves.

But, I don't think you need to be a CMO to make money moves - if you could take a break from dancing, what would be your money move?

Enjoy your week, in the meantime, please take a look at the links below and I'd really like to know what you think of this newsletter.

Have a great week!

Cheers,

Ian

Ian Truscott | CMO of Spotler Group | Chief Bottle Washer Rockstar CMO

Although, views expressed here are my own ;-)

Latest on the podcast

ICP’s , backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail…

This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I's (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.

rockstarcmo.com/172-the-see-your-icp-backstage-with-tim-ringel-from-meet-the-people-and-there-are-3-eyes-in-this-cocktail-episode

Street Knowledge

Some of the articles from me, our blog and around the community…

To effectively position your brand, ask these tough questions

I’ve had Todd Irwin, founder and chief strategy officer at Fazer on the podcast a couple of times, I‘m chatting to him about returning for a future episode this article caught my eye…

www.linkedin.com/pulse/effectively-position-your-brand-ask-tough-questions-brandingmag

Snippets of Genius with Caroline Kay

Caroline was kind enough to have me on her padcast, it was a lot of fun.

carolinekay.co/2023/06/22/make-money-moves-with-ian-truscott

How To Map Content to Customer Intent

Something Robert discussed on the podcast this week - a three-step process to deliver content that both your audience and your sales team will find valuable.

contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales

Marketing Metrics that Matter Most

Something I should have included when I talked about “preacher teachers” last week, my old boss Grant is a marketing mentor, his blog is excellent…

cmomentor.com/2023/06/13/marketing-metrics-that-matter-most

Tuesday 2¢ – Build for Users and Market for Buyers

This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led – do you need to choose? Or should you?

iantruscott.com/tuesday-2c-build-for-users-and-market-for-buyers

Get your Monday Morning Marketing Mojo Working

Make money moves… (parental advisory).

The promo image used on the web page was partially created using A.I. through NightCafe Studio