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The Beat by Rockstar CMO

The Beat by Rockstar CMO

You are about to witness the power of marketing street knowledge

Articles

Computer Blue

Feb 23, 2026

•

5 min read

Computer Blue

Why do so many B2B tech marketers hate tech?

Ian Truscott
Ian Truscott
Moving Too Fast

Feb 16, 2026

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4 min read

Moving Too Fast

And our buyers are moving at a different speed

Ian Truscott
Ian Truscott
Numbers in Action

Feb 9, 2026

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5 min read

Numbers in Action

Is it just a numbers game?

Ian Truscott
Ian Truscott
Ghetto Story

Feb 2, 2026

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5 min read

Ghetto Story

Five fails if we f'up The Story fundamental

Ian Truscott
Ian Truscott
Groove is in the Heart

Jan 26, 2026

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5 min read

Groove is in the Heart

A bit of Deee-lite this week, with a 3 D's model.

Ian Truscott
Ian Truscott
Panic!

Jan 12, 2026

•

4 min read

Panic!

How do we cope with the pipeline crisis?

Ian Truscott
Ian Truscott
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The Beat by Rockstar CMO

You are about to witness the power of marketing street knowledge

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